More high-value cases in the chair, not just more leads.
Websites, ad management, and follow-up systems for independent dental practices in Atlanta. I help you get the right patients calling and make sure they show up to the consult.
Most practices don't have a lead problem. They have a leak.
A web lead waits hours for a callback. An after-hours call goes to voicemail. A consult no-shows. A treatment plan gets presented and never scheduled.
When a single implant case is worth $10,000 to $60,000, every one of those leaks is expensive, and most practices can't see where it's happening.
- Sees your ad or finds your site
-
Fills out a form
Waits hours for a callback
-
Calls the office
Goes to voicemail after hours
-
Books a consult
Doesn't show up
-
Hears the treatment plan
Never schedules
- In the chair
The whole path, from first click to the consult chair.
- Practice websites and landing pages built for high-value treatment like implants, full-arch, cosmetic, and airway
- Ad campaigns across search, social, and directories, managed monthly with ongoing creative testing
- Instant follow-up, so every new lead gets a text and a call within minutes
- Pre-consult nurture that answers cost, financing, and "what to expect" before the patient walks in
- Reminder sequences that cut no-shows
- Follow-up on treatment plans that were presented but never scheduled
- A simple dashboard showing leads, consults booked, show rate, and case acceptance
I've marketed to dentists, and I've marketed to patients.
For five years I led marketing and technology at a national dental education company, selling programs and live events to practice owners across the country. I know how dentists evaluate a vendor and what they need to see before they commit.
On the patient side, I've built websites, run campaigns, and managed ad spend across dental, urology, ophthalmology, spine, orthopedics, and cancer care. That work spans Response Mine Health and my own practice, Holland Creative, since 2018. I've seen what gets patients to book in many different specialties, and I bring that range to your practice.
Ten years in marketing, after ten years in leadership roles.
Skill stack
- Websites
- Web hosting
- Email marketing
- SMS marketing
- Paid social
- Google Business Profile
- Google Search
- Graphic design
- Live events
- Content creation
- Automations
- Integrations
- App development
- Custom solutions engineering
Experience includes
Dental
- Zebulon Dental Center, Macon, GA
- General, cosmetic, and implant dentistry, including guided implants and sedation
Medical practices
- Advanced Urology
- Multi-location urology group with clinics and surgery centers across metro Atlanta
- Tucker & Associates Eye Care & Laser Center, Johns Creek, GA
- Ophthalmology practice specializing in surgery, including laser cataract procedures
- Back Pain Centers of America
- National patient network that matches people with neck and back pain to board-certified spine practices in their area
- Advanced Regenerative Orthopedics
- Alternatives to joint replacement using arthroscopic surgery, stem cell therapy, and denervation
- HIFU Total Care
- Regional Midwest program offering high-intensity focused ultrasound ablation as a minimally invasive treatment for prostate cancer
Health systems, pharma, and agencies
- Mayo Clinic
- Academic medical center and health system
- ViiV Healthcare
- HIV-focused pharmaceutical company
- Response Mine Health
- Healthcare marketing agency
- Entree Health (now Omnicom Health Market Access)
- Healthcare market access agency
How to work with me
These packages are starting points. They show how I work and roughly what things cost. Complex work, multi-location groups, and custom integrations get a custom quote.
Start with a call
Online or in person around Atlanta. We talk through your goals and where to start.
Audit what you have
I mystery-shop your phones, test how fast you respond to a web lead, and review your ads, website, Google profile, reviews, and CRM. I also pull your baseline numbers. You get a prioritized fix list with the revenue at stake.
The audit fee is credited toward any build if you start within 30 days.
Build
Two weeks. Landing page, lead capture into your CRM, instant follow-up, pre-consult nurture, reminders, and a dashboard.
A new site built to turn visitors into booked consults.
Run it every month
Campaign setup and management across search and social, ongoing creative testing, and monthly reporting, for ad spend up to $13,333 a month. Above that, the fee is 10% of monthly ad spend.
I run and tune your follow-up and reminders and report monthly. It works alongside your current agency.
Ad Management and Show-Up together.
Growth plus front-desk call coaching and follow-up on unscheduled treatment.
3-month minimum, then month to month. You set the ad budget and pay it directly to the ad platforms.
Questions practices ask
What if the ads don't work?
On the Ad Management plan, if a month of ads doesn't produce a positive return, I refund my ad management fee for that month. Ad spend goes directly from you to the ad platforms, so it isn't refundable. Full terms are in your agreement.
Do you guarantee a number of cases?
No. Ads can bring the right patients to your door, but booking and case acceptance depend on your team. That's exactly what the Show-Up and Full Funnel plans are built to improve.
Can you just run our ads?
If you've already completed a System Build, yes, and I'll run them with confidence. If not, I'll audit your system before I agree to run ads. That's how I make sure they can succeed.
Without the right patient journey systems in place to capture lead data, make sure patients show up, and put you in the best position for case acceptance, I'd be doing you a disservice by "just" running ads for you.
Do I have to leave my current marketing agency?
No. The Show-Up plan is built to work alongside whoever runs your ads.
What CRM do you use?
Whatever you already have. I start by auditing your current setup and only recommend changes where they'll make a real difference.
Is this HIPAA compliant?
Yes. I operate within HIPAA requirements, including a business associate agreement with every practice.
Where are you located?
I'm based in Atlanta and work remote-first. Early conversations happen online or locally, and once we're working together I'm glad to travel for in-person meetings.
Find out where your cases are leaking.
Start with a free 20-minute call. Tell me a little about your practice, then pick a time that works for you.