“Those same things that soap operas are doing, we can do to keep readers engaged in our books.”

—  Dr. Cindy Childress

Ghostwriter Dr. Cindy Childress has an eclectic set of daily rituals. She writes Instagram posts in the bath, stays hydrated… and watches the soap opera Days of Our Lives.

Cindy has watched it faithfully since the fourth grade, making it practically a lifelong ritual. 

Say what you will about soap operas, but they’re a powerful example of stories that can hook you quickly and inspire intense loyalty.

As a successful ghostwriter working with entrepreneurs, Cindy aims to achieve those same goals.

As Cindy notes, soap operas are able to appeal to both long-time fans and brand-new viewers through stories that are instantly engaging.

“One thing they do that I’m always cognizant of in book-writing is they start every scene with conflict… you see the character and very quickly there is character development. So, you know where we are, you have an idea of who this character is, and what they want,” Cindy explains. “And you never see them close a scene without a character moving a certain amount, either toward or away from what they wanted.”

It’s an approach that makes for a well-written book chapter, fiction or self help.

Open with a conflict… then move forward.

Hit play to learn more about Cindy’s creative process and journey.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The entire book ghostwriting process, from initial brainstorming to final manuscript
  • The biggest blocks that keep would-be authors from taking the leap
  • How soap operas can be used as a tool in the creative process

About Dr. Cindy Childress

Dr. Cindy is a ghostwriter and book editor for entrepreneurs. Her business, Childress Business Communication, won bronze for Most Innovative Company of the Year for the Stevie Awards for Women in Business 2020. She co-wrote The Logical Law of Attraction with Helen Racz and has an entry in The Titanides Mentoring Collective Presents: 17 Ways to Beat Back Writer’s Block and Win. Her signature course, Crank Out Your Book in 8 Weeks, is a done-with-you book writing program. She teaches creative writing with Writespace Houston. 

Highlights:‌ ‌

00:30  About Dr. Cindy Childress

01:46  “What is your ritual?”

02:39  The magic of soaps

04:00  Cindy’s journey

07:16  Ghostwriting process

10:00  Biggest blocks for would-be authors

12:45  Soap operas & book-writing

15:08  Keep the door open

17:51  Sharing information through story

19:41  What’s next?






IG: @cindychildressphd

Special thanks to Emily Milling and the team at The Ultimate Creative and our business manager Erika Macauley.

Music for this podcast was recorded with producer Spencer Garn at Diamond Street Studios in Atlanta, Georgia.

Learn more at www.hollandcreative.io/ritual




IG: @conversioncopydesign