“I work for myself, so I have so much freedom. But I didn’t even see that I could play around with my schedule and match it to my energy.”

—  Annie Bacher

If you could design your perfect work day, what would it look like?

Annie Bacher is a copywriter who helps tech companies figure out what they’re trying to say so they can attract their ideal users and improve customer experiences. 

Her main ritual has to do with scheduling.

Completing an energy mapping exercise made her realize that her creative energy was strongest in the early morning.

It turned out she’d been wasting most of her peak creative time at the gym.

So, Annie quickly made a change.

“It doesn’t sound exciting, but it’s really important to my day and my energy — having space in my schedule that’s blocked out for writing and checking in with myself,” Annie says. “The first thing I do when I get up in the morning is I make coffee and I do morning pages… I put on music and I write until I fill up three pages.”

Scheduling your day down to the hour may seem counterintuitive to creativity, but the key is to intentionally create space for creativity to happen, Annie says.

In‌ ‌this‌ ‌episode of the podcast,‌ ‌you’ll discover:‌ ‌

  • How to design a perfect schedule that unlocks your deepest creative potential  
  • The concept of creativity containers — and how to make them work for you
  • How to hit the perfect balance between freedom and structure

About Annie Bacher

Annie Bacher is a copywriter who helps tech teams and software-as-a-service companies get clear on their messaging so they can write copy that connects deeply with the right users. She uses her copywriting skills and her background in UX writing, teaching, and workshop facilitation to help her clients figure out what they’re trying to say so they can attract their ideal users and improve customer experiences — so that users stick around.

Annie’s originally from New Hampshire, USA, and is now living the steak and Malbec dream in Buenos Aires, Argentina. When she’s not writing or workshopping, she’s reading, running, or swinging on the flying trapeze.


Highlights:‌ ‌

00:30  Meet Annie Bacher

02:39  “What is your ritual”

04:02  Energy mapping

05:09  The Perfect Day Formula

05:49  Freedom v. structure

07:50  Team work

10:49  Creativity containers

14:36  Deep Work

18:24  Maker v. manager




IG: @annie.bacher

LinkedIn: https://www.linkedin.com/in/annie-bacher-30b46b6a

Twitter: @atbacher

The Perfect Day Formula


Deep Work & Digital Minimalism


Maker’s Schedule, Manager’s Schedule


Special thanks to Emily Milling and the team at The Ultimate Creative and our business manager Erika Macauley.

Music for this podcast was recorded with producer Spencer Garn at Diamond Street Studios in Atlanta, Georgia.

Learn more at www.hollandcreative.io/ritual




IG: @conversioncopydesign