“Part of being successful in anything is just showing up every day.”

—  Jacob Deaton


Professional musician Jacob Deaton is no stranger to ritual or routine.

Prior to his music career, Jacob spent four years in the Air Force.

An encounter with a drill instructor during a random uniform inspection hammered home the importance of putting in effort, an idea Jacob lives by to this day.

“Just put in the work, show up every day, do what you’re supposed to do, and with a little luck, maybe some things might happen,” Jacob explains.


Jacob left the military in 2004 to pursue a career in music. His company, Shindig My Event, grew organically as people saw him play music at events and contacted him to play their events as well.

Jacob believes that the discipline he acquired in the military played a big role in his ability to build a successful career in music.

Now, his challenge is using that discipline to create balance between his work and creativity.

Part of his recent evolution, he says, is understanding that his personal projects are an important part of his life—and recognizing that he needs to be intentional about how he manages his time.  


His main goal is to continue to show up and do his best work… making incremental progress every single day.

In‌ ‌this‌ ‌episode of the podcast,‌ ‌you’ll discover:‌ ‌

  • How to create balance between competing interests for your attention  
  • Why you need to define what success looks like for yourself, especially as a creative 
  • The huge role of patience in creative endeavors

About Jacob Deaton

Jacob Deaton is a guitarist and performer with national TV credits that include AGT. His entertainment company Shindig My Event provides musical solutions for a variety of events. He hosts the Southern Wedding Professionals podcast and runs the SweetDeat YouTube channel, focused on current industry trends.


Highlights:‌ ‌

00:35  About Jacob Deaton

01:10  “What is your ritual?”

04:24  Before the music

08:15  The drive for success

09:51  Work/creativity balance

13:12  Patience

14:00  What does success look like?

19:55  Shindig My Event

23:12  Guitar talk

26:22  Performance nerves

28:08  Jacob’s projects



IG: @shindigmyevent

IG: @sweeetdeat


YouTube: https://www.youtube.com/sweetdeat 

Southern Wedding Professionals Podcast: 



Special thanks to Emily Milling and the team at The Ultimate Creative and our business manager Erika Macauley.

Music for this podcast was recorded with producer Spencer Garn at Diamond Street Studios in Atlanta, Georgia.


Learn more at www.hollandcreative.io/ritual





IG: @conversioncopydesign