“My ideal client needs to connect to what I’m saying, but first, for me to even understand what they’re connecting to, I need to be connected to the work that I’m doing.”
— Gabby Woltz
Branding expert Gabby Woltz, my guest for this episode, knows the importance of connecting to your ideal client.
But it took her seven years to connect to her own business.
She was so focused on figuring out her ideal client that she didn’t take enough time to figure out how she wanted to express herself through her work and her impact.
“I needed to connect first to my business, before I could then connect to anyone else,” Gabby explains. “The worst thing you can do is build a business that you can’t connect to, because everything is going to feel inauthentic.”
Gabby’s need for authenticity extends to her own creative rituals, which vary depending on the day. “I’m a creature of habit, but I’m not one that establishes structure and rituals… even morning routines,” Gabby explains. “I have recently really embraced just kind of freestyling it.” Now, she wakes up every morning and figures out what she needs on a day-to-day basis.
When it comes to the advice she offers brands, this theme carries through.
In this period of upheaval, brands are called upon to show their values. Many have had nothing to say about the Black Lives Matter movement, while continuing to market to affected communities — to their detriment. When brands are called out, they’re made aware of the gaps in their branding.
As audiences demand that brands engage authentically on a human level, businesses are learning that they must take a stand.
In this episode, you’ll discover:
- Why silence and disengagement is no longer an option for modern brands
- The V.O.I.C.E. Framework and how it helps brands refine and articulate their messaging
- How to curate a killer brand soundtrack that deepens your connection to your audience
About Gabby Woltz
Through her creative playground, Bold Whisper Studio, Gabby spends her days crafting brands that run deeper than pretty logos and fiery color palettes. She helps creative introverts and conscious businesses defeat branding overwhelm, own their voice online, and actually get excited when talking about what they do.
01:07 Introducing Gabby Woltz
03:30 “What is your ritual?”
05:28 Branding as creative expression
09:02 Are brands feeling connection?
12:44 The VOICE framework
17:10 The impact of brand soundtracks
23:34 Brand clarity VIP days
27:18 Solitary creativity?
Bold Whisper Studio
Special thanks to Emily Milling and the team at The Ultimate Creative and our business manager Erika Macauley.
Music for this podcast was recorded with producer Spencer Garn at Diamond Street Studios in Atlanta, Georgia.
Learn more at www.hollandcreative.io/ritual