The Copywriter’s Bibliography
I like to keep a swipe file of my favorite resources on marketing and copywriting. Here’s my working list. Have a fave that’s not here? Let me know! I’m always looking to aggregate more resources for writers.
Copywriting & Advertising Books
Bly. The Copywriter’s Handbook
Caples. Tested Advertising Methods
Carnegie. How to Win Friends and Influence People
Fisher. The Art of the Click
Hopkins. Scientific Advertising
Kennedy. The Ultimate Sales Letter
Ogilvy. Ogilvy on Advertising
Sugarman. The Adweek Copywriting Handbook
Schwartz. Breakthrough Advertising
Persuasion & Negotiation Books
Cialdini. Influence
Cialdini. Presuasion
David. Magic Words
Green. 48 Laws of Power
Kahneman. Thinking: Fast and Slow
Voss. Never Split the Difference
Development & Productivity Books
Newport. Deep Work
Newport. Digital Minimalism
Clear. Atomic Habits
Covey. The Seven Habits of Highly Effective People
Ballantyne. The Perfect Day Formula
Ballantyne. The Perfect Week Formula
Michalowicz. Profit First
Young. Ultralearning
Client Partnership & Consulting Books
Green. The Trusted Advisor
Belsky. The Great Client Partner
Raisel. The McKinsey Way
Sales Books
Blount. Fanatical Prospecting
Qualman. How to Sell on LinkedIn
Courses, Training & Masterminds
Ballantyne. The Ballantyne Method
Copyhackers. Copy School
Gandia. Business Coaching for Writers
Goff. Zebra Emails
Hug & Marsh. The Copywriter Underground
Klettke. Fishing with Dynamite
Laja. Foundations of CRO
Marcoux. Sales Training
Moz. Free SEO Courses
Perry. Mindsetters
Free Resources for Writers & Copywriters
The Gary Halbert Letter
Facebook Group: The Copywriter Club
Facebook Group: Word Workers
Email Lists from Great Copywriters
Justin Goff
Stefan Georgi
Kim Krause Schwalm
Laura Belgray
Tarzan Kay
Justin Blackman
Joel Klettke
Chris Orzechowski
Laura Lopuch
Ian Stanley
Podcasts
The Copywriter Club
High Income Business Writing
Copy Chief