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Get Great Copy to Convert Your Audience into Paying Customers

The Bartender Turned Copywriter

I spent over 10 years leaning in and learning exactly what makes customers tick … and I did this from behind a bar.

I learned to wear a lot of hats – cheerleader, therapist, concierge priest and strong arm – just to name a few.

Copywriting, like bartending, requires a superpower — listening so carefully that people think you can tell the future. That you know what they want even before they do.

There’s something about me and my bar that made my regulars keep coming back over the years. And there’s something special you, too.

Let’s turn your superpower into marketing magic.

Now, I listen to business leaders and write them copy that cuts through the noise, saves time and fuels new business.

Writing Services

Direct Response Copywriting

Good content isn’t good enough. Go from good to great and close more new business. That means targeted, persuasive copy for your landing pages, sales letters and email funnels.

Audience Persona Development

Do you know your best customer and how to write to them? Let’s dive into what it takes to build the ideal audience persona to better tailor your message.

Website Copy

If you want to add value to readers and convert them into customers, your website copy has to be clear, concise and direct.


I like Daniel’s style and thoroughness. His attention to detail has been extremely helpful to us so that we can focus on our business – not on marketing tasks that we are not experts in. Also, he is humble and open to discussion when we want to see changes, and he is happy to work with us.

Karla Baldini, Partner, Fortress Consulting

Being able to communicate effectively is the most important of all life skills, professionally or personally. By creating professional email prospecting templates, Daniel saved me hours of time trying to find the right words. Poorly written email results in a poor first impression with a potential new client, and I didn't want to fail. My professional image is impacted by my writing skills and Daniel helped me tremendously in gaining confidence knowing that my emails are being handled by a professional like him.

Convert your traffic into real, live customers and return visitors through great copy & content.

Copy That!